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Injecting Everyday Brands Into Consumer Culture with e.l.f.'s Laurie Lam & Wella's Chris Chesebro

Dr. Marcus Collins will lead a discussion with Laurie Lam and Chris Chesebro on how brands like e.l.f. Beauty and Wella Company are integrating into everyday consumer culture. The session will highlight innovative marketing tactics and digital engagement strategies that resonate with modern consumers and drive brand relevance.

Speakers:

Laurie Lam | Chief Brand Officer | e.l.f. Beauty

Chris Chesebro | Global Chief Digital Officer | Wella Company

Moderator:

Carly Lieberman | VP, Customer Success | Suzy

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September 18

Capturing Multigenerational Audiences with Sofia Hernandez

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September 18

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